COVID-19 Insights
Navigating the future of a post-pandemic world
COVID-19 Insights
Navigating the future of a post-pandemic world
The COVID-19 pandemic has fundamentally altered every industry across the globe. Navigating these changes and adapting your organization’s approach will require reliable intelligence and a deeper understanding of the motivations that drive change.
With decades of experience in social values research, our team continues to share important insights into what the future holds, and how organizations can best navigate this new normal.
How can we
help you?
Explore our latest reports

Our recent research suggests widespread feelings of confidence and goodwill that will likely help Canadians navigate this period of change

Now, over a year into the pandemic, employers and employees’ focus has shifted from adapting to changes to improving their mental and physical wellbeing and planning for the many permanent changes the pandemic has started.

Our report explores the dramatic shift to remote working in Canada, to develop a picture of the emerging future of work and how companies can respond.
Explore COVID-19 articles

Our VP Health and Wellness Vijay Wadhawan reflects on how our PatientConnect segmentation can help healthcare leaders understand the values that could be driving experiences with mental health.

Our President & CEO discusses the importance of putting people first and providing a sense of autonomy that suits them and the job.

How to convince the reluctant - A successful push to improve vaccinations in Canada will rely on understanding peoples’ concerns and developing strategies to address them.

Our team has taken a closer look at the values of Canadians not yet fully committed to the COVID-19 vaccine, to help inform effective persuasion strategies.

Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.

Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
Find out how our team can help your organization.
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