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Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
Our latest reports
Environics Research supports TPSB in comprehensive public consultations with Toronto residents & stakeholders for City’s next Chief of Police
Download the full Digital Economy Segmentation report to learn more about Canadians’ emerging values as shaped by technology.
We partnered with Amazon Advertising for a new study that highlights the increasing importance of customer trust and shared values for brands.
Explore the latest articles from our industry experts
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The time to vote is upon us and there is no better time to showcase the growing trust we have in our democracy.
Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
Our team has mapped a typical online grocery shopping customer journey through the lens of our six dimensions of frictionless commerce, illustrating the high bar of consumer expectations brands must meet.
Our Investment and Planning research team discusses the recent progress of Responsible Investments among Canadian investors, advisors and potential opportunities for RI providers.
Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
Our team has taken a closer look at the values of Canadians not yet fully committed to the COVID-19 vaccine, to help inform effective persuasion strategies.
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The time to vote is upon us and there is no better time to showcase the growing trust we have in our democracy.
Our recent survey found that 65% of Indigenous respondents said they supported natural resource development, while only 23% indicated that they were opposed.
This Environics Institute report found the decline in perceptions of one’s own mental health during the pandemic was especially dramatic among women age 65 and older.
Our recent homebuyer study shows that COVID-19 has had an impact, with some saying it helped them save and buy their home sooner than expected.
Our recent study found that 92% of Canadian general counsels and senior executives rate their organizations’ current position on crisis and risk management to be good or great.
Our recently released study conducted for IPC provides new insights into how financial advisors are growing their business over the course of the COVID-19 pandemic.
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