FinTech

Providing insight into the rapidly expanding financial technology sector

FinTech

Providing insight into the rapidly expanding financial technology sector

In today’s financial services landscape, new technology development is impacting the industry in an unprecedented way, with the COVID-19 pandemic only accelerating this trend.

As an industry leader in financial services research, and in the understanding of Canadian social values, Environics Research is uniquely positioned to provide relevant, actionable insight into the rapidly evolving FinTech sector.

How can we

help you?

Understanding Consumer Adoption

Our proprietary Social Values Research Framework allows us to segment potential FinTech adopters in Canada. This unique segmentation not only identifies who those consumer groups are, but also reveals the deeper motivations and attitudes that drive their decision-making. By understanding key groups, and relevant specific brands and services, our clients are able to efficiently target the right audience with tailored messaging to address their particular needs.

Learn more about our FinTech Adoption Segmentation

Assessing Brand Awareness and Identifying Market Opportunities

With the rapid pace of change in the FinTech industry, understanding current brand awareness and loyalties among consumers is extremely important when it comes to effective decision-making among incumbents and potential investors. Our Canadian FinTech Syndicated Study allows us to track usage and brand awareness trends over time, and provides accurate market share evaluations of both incumbents and new players in the FinTech sector.

Learn more about the Canadian FinTech Syndicated Study

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Offerings

CANADIAN FINTECH SYNDICATED STUDIES

 

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Find out how our FinTech Team can help your organization.

Toronto

33 Bloor Street East
Suite 900, Toronto, ON
Canada M4W 3H1
416 920 9010

Ottawa

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Canada K1P 5G3
613 230 5089

Calgary

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Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735