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Sara is responsible for supporting the Strategy & Innovation services within Environics Research through the development of brand equity opportunities, articulation of consumer experience insights, moderation of qualitative engagements for consumers and facilitation of stakeholder brand activation workshops.

Sara employs an interdisciplinary approach that combines industrial design thinking and qualitative insights to develop a unique framework for understanding consumer needs and experiences. Findings from these qualitative insights are used to inform customer-centric strategies that build a deeper understanding of how brands can design their products, services and experiences for consumers.