Sara Plavsic

Director – Strategy & Design

Sara is responsible for supporting the Strategy & Innovation services within Environics Research through the development of brand equity opportunities, articulation of consumer experience insights, moderation of qualitative engagements for consumers and facilitation of stakeholder brand activation workshops.

Sara employs an interdisciplinary approach that combines industrial design thinking and qualitative insights to develop a unique framework for understanding consumer needs and experiences. Findings from these qualitative insights are used to inform customer-centric strategies that build a deeper understanding of how brands can design their products, services and experiences for consumers.

Toronto

33 Bloor Street East
Suite 900, Toronto, ON
Canada M4W 3H1
416 920 9010

Ottawa

116 Albert St
Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089

Calgary

421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735

Share This