Sara Plavsic

Director – Strategy & Design

Sara is responsible for supporting the Strategy & Innovation services within Environics Research through the development of brand equity opportunities, articulation of consumer experience insights, moderation of qualitative engagements for consumers and facilitation of stakeholder brand activation workshops.

Sara employs an interdisciplinary approach that combines industrial design thinking and qualitative insights to develop a unique framework for understanding consumer needs and experiences. Findings from these qualitative insights are used to inform customer-centric strategies that build a deeper understanding of how brands can design their products, services and experiences for consumers.


366 Adelaide Street West
Suite 101, Toronto, ON
Canada M5V 1R9
416 920 9010


135 Laurier Ave W.
Ottawa, ON
Canada K1P 5J2
613 230 5089


421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735

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