Delivering Frictionless Commerce

A guide to understanding customer expectations and growing brand loyalty

REPORT
BY Environics and Pivotree

E-commerce adoption has advanced dramatically during the COVID-19 pandemic. During the first 90 days of the pandemic, we vaulted forward 10 years in digital adoption. To remain competitive, brands need to adapt to consumers’ emerging needs and evolving expectations with respect to how and where they intend to discover, shop and engage with the products and services they buy.

Our 2021 research study report breaks down six dimensions of frictionless commerce that brands need to deliver on, in order to build loyalty and affinity among consumers.

Fill out our brief form to view the full report.

This report draws on our team’s research to provide a greater understanding to businesses looking to grow loyalty among consumers with rapidly evolving expectations. Topics covered include:

  • Drivers of share of wallet

  • The six dimensions that build brand loyalty among consumers in 2021

  • The top three barriers to success businesses face

  • What this means for your business

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