Digital Economy

The Canadian Segmentation

The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.

This segmentation, along with Environics’ industry expertise, allows us to provide your organization with tailor-made and actionable consultation services that map your customers’ journeys, identify critical touchpoints, fill gaps and pain points along the way, and engage with them in the ways that matter – in order to grow your organization’s brand engagement and loyalty.

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Download the full Digital Economy Segmentation report to learn more about Canadians’ emerging values as shaped by technology and digital experiences.
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