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Social Values and the COVID-19 Pandemic

How are Canadians faring?

BY Environics

This report, based on analysis of Environics social values surveys explores the current state of Canadians’ values and attitudes, paying particular attention to what this unique psychographic framework can tell us about the effects of COVID-19 on Canadians’ outlooks and behaviours. 

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Seven Pandemic-Era Social Trends

Environics analyses uncovers seven key social values trends connected to the pandemic:

  • Malaise
  • Work
  • Financial Stress
  • Ecological Fatalism
  • Duty
  • Home
  • Consumption

For more information contact: Tony Coulson, Senior Vice President, Corporate & Public Affairs at


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