Commencing our social values research program in Canada and around the globe in 1983, Environics became the first firm to bring social values measurement to Canada. The Environics Research Social Values measurement system measures the prevalence, growth, and decline of social values across society, as well as the concentration of values in particular social groups, such as youth or city-dwellers. Our annual surveys of thousands of Canadians let us measure and track social change over time. Since 1983, we’ve built the largest database of social values trends in North America, encompassing over 100 distinct constructs.
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