David MacDonald
Group VP – Financial Services
David has led several projects involving the application of social values analysis and the execution of multi-country consumer segmentation strategies, twice receiving research association Awards of Excellence, including Best Multinational (2004) for automotive research, and Best In Class (2007) for tourism research. David has published numerous articles in industry publications, served as keynote at conferences, and has often consulted to the media.
A member of the Environics Research Group since 1999, he holds a Dean’s List MBA in International Business from Schulich, and a B.A. in International Relations and Economics from the University of Toronto and earned the Certified Analytics and Insights Professional (CAIP) designation.
Toronto
Suite 101, Toronto, ON
Canada M6J 1A8
416 920 9010
Ottawa
116 Albert St
Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089
Calgary
421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735