Derek Leebosh

VP – Public Affairs

Derek Leebosh has over 20 years experience as a specialist in public affairs research. He has led both qualitative and quantitative projects for various provincial and federal government departments, charities, advocacy groups, industry associations, trade unions and private sector clients. He is the lead qualitative researcher within the Environics public affairs group having moderated over 2,000 focus groups in both English and French across Canada and internationally.

Derek’s particular areas of expertise include health promotion and social marketing, social policy, consumer issues and testing of creative materials and communications strategies. Recently he has conducted research on such topics as: ad testing among teenagers for the National Anti-Drug Strategy, perceptions of heart disease and stroke among visible minority women, farmed salmon from BC and Atlantic Canada, issues facing northern Canada, the growing gap between rich and poor, child care and early learning, social justice and climate change, access to the justice system for people with low and middle incomes and how to get young men to eat more fruits and vegetables.

Derek joined Environics in 1990 after receiving a graduate degree in History from the University of Toronto. He is a bilingual Montreal native and has been a regular participant in both official languages in televised political panel discussions on Radio-Canada and Business News Network.

Toronto

33 Bloor Street East
Suite 900, Toronto, ON
Canada M4W 3H1
416 920 9010

Ottawa

116 Albert St
Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089

Calgary

421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735

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