Michele Cunningham

Vice President – Strategy & Insights

For over 17 years, Michele has worked strategically with clients in a wide variety of industries to advise marketing, brand, reputation and stakeholder engagement strategies. Her goal is to help clients better connect with their customers and stakeholders via a deep understanding of who they are as individuals. She is a trusted advisor for prominent global companies and organizations, thinking holistically and long-term about their needs (beyond the research), designing bespoke programs that translate insight into actionable strategies. Her specialty lies in the design, execution, and strategic interpretation of multi-country, multi-stakeholder, mixed methodology research engagements. In her career, she has conducted research in over 100+ countries with a diverse array of audiences including the public, consumers, youth, parents, academia, media, government, C-Suite leaders, and B2B professionals across a spectrum of industries & specialities. Recent clients include Amazon Ads, KOHO Financial, Ikea Canada, and Allergan.


366 Adelaide Street West
Suite 101, Toronto, ON
Canada M5V 1R9
416 920 9010


135 Laurier Ave W.
Ottawa, ON
Canada K1P 5J2
613 230 5089


421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735

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