by Ben Scotland | Jan 13, 2021
Twenty five years ago in 1995, Environics conducted its first segmentation of generational cohorts based on social values. At the time we segmented Elders, Boomers and Generation X, and have since developed segmentations for Millennials and now Gen Z. Learn more about...
by Ben Scotland | Jan 13, 2021
The 2006 census revealed that for the first time, a majority of individuals who identified as Indigenous and lived in Canada were living in cities. To better understand the experiences, identities, values and aspirations of these people, the Environics Institute...
by Ben Scotland | Jan 13, 2021
Michael Adams published ‘Fire And Ice’ which offers the surprising argument that the values of Canadians and Americans are diverging in important ways. Despite the two countries’ profound economic integration, their many historical, demographic, and...
by Ben Scotland | Nov 24, 2020
One of Environics’ first major projects was an examination of public and professional thinking on obscenity in film. The Ontario Department of Tourism and Information commissioned the study to inform policy discussions on censorship.
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