COVID-19 Motivations For Physical Distancing

Appealing To Social Values To Flatten The Curve

Our society’s ability to practice physical distancing is key to flattening the pandemic curve. In this newly released report, our values experts use the Environics Social Values framework to explore the fundamental motivators that drive support for physical distancing, and the messages that will resonate most effectively.

To download the full report, along with the research data tables, please fill out our brief form to tell us a bit about yourself.
Topics explored:
  • What values differentiate early physical distancers?
  • What values differentiate resistors to physical distancing?
  • Who should play a role in messaging?
  • What messages will resonate?
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