Do customers really want a personal touch? What is effective hyper-personalization? In this article Natalia provides some insights around customers’ evolving needs for personalized products and experiences.
Social Values
Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
Digital Economy
The Canadian Segmentation REPORTBY Environics Research The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making ...
Social Values
Building Meaningful Brands:
A Guide for Canadian Brand MarketersREPORTBY Environics Research and Amazon AdvertisingWe partnered with Amazon Advertising for a new study that highlights the increasing importance of customer trust for
Now, over a year into the pandemic, employers and employees’ focus has shifted from adapting to changes to improving their mental and physical wellbeing and planning for the many permanent changes the pandemic has started.
Gen Z Social Values Segmentation
The Next Generation SegmentationREPORT
Our social values segmentation framework identified seven distinct Gen Z segments that differ, sometimes drastically, sometimes subtly, in their world views, attitudes, ...
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
Our report explores the dramatic shift to remote working in Canada, to develop a picture of the emerging future of work and how companies can respond.