Our VP of Health and Wellness Vijay Wadhawan highlights three key lessons for the healthcare sector from his experience at ESOMAR 2022
Social Values
It’s more important than ever for credit counsellors to understand not only the social values that shape their clients’ overall worldviews, but the behavioural economics factors that drive in-the-moment decisions.
Leveraging our decades-long expertise in tracking consumer Social Values, we collaborated with Amazon Ads to better understand the context within which consumers develop expectations, behaviors, and brand preferences.
To help ESOMAR visitors make the most of their Toronto trip, we have used our years of tourism research to come up with a range of experiences for the segments of visitors we know and love.
Brands looking to connect more meaningfully with their consumers should seek ways to creatively infuse real-life experiences and human connection in the digital realm as well as opportunities to act as a conduit enabling people to engage, connect and share experiences.
Our co-founder Michael Adams provides a data-based analysis of the diverging differences in values between Canadians and Americans
When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.
Do customers really want a personal touch? What is effective hyper-personalization? In this article Natalia provides some insights around customers’ evolving needs for personalized products and experiences.
Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.