Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Social Values
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
Our report explores the dramatic shift to remote working in Canada, to develop a picture of the emerging future of work and how companies can respond.
We used Environics’ Social Values research to shed some light on the underlying beliefs and attitudes associated with belief in conspiracy theories.
As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
We used our patient social values segmentation to examine the best messaging strategy for encouraging Canadians to continue physical distancing.
Our values experts use the Environics Social Values framework to explore the fundamental motivators that drive support for physical distancing.
Our Market Strategy team examines the gig economy and flexible workplaces during the COVID-19 response, and why understanding the values of your employees is so important.
We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.