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Our Team

Sara Plavsic

Sara Plavsic

By Sara Plavsic | Our Team
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Tanzin Sulaiman

Tanzin Sulaiman

By Chris | Our Team
RESEARCH ASSOCIATE
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Phil Straforelli

Phil Straforelli

By Chris | Our Team
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Cristine Snook

Cristine Snook

By Chris | Our Team
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Brenda Sharpe

Brenda Sharpe

By Chris | Our Team
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Kevin Shanahan

Kevin Shanahan

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Rohit Shah

Rohit Shah

By Chris | Our Team
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Ben Scotland

Ben Scotland

By Chris | Our Team
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Thais Saito

Thais Saito

By Chris | Our Team
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MILLENIALS
LONE WOLVES

Who are they?

Deeply skeptical of authority, and lacking strong social connections, Lone Wolves resemble the stereotypical Gen Xers of the 1990s. These Millennials are solitary, and favour keeping life simple and straightforward. They are seldom involved in community events, have little civic engagement and they don’t feel strongly connected to what’s going on in society at large. Still, whereas some people who feel disconnected from society feel angry or hostile to others, Lone Wolves are low-key: they are not xenophobic or sexist, for instance. If disaffected Gen Xers’ motto was “Whatever,” perhaps the Lone Wolves’ words to live by are “I’m not hurting anyone. Just let me be.”

Demographic Highlights

Predominantly female
Most likely Elders to live in the Atlantic provinces
More likely to have lower levels of education (high school or less)

Key Values