Environics Research Survey For The Toronto Region Board Of Trade Shows Faster Commutes, Access To Transit Are High Priorities For House-Hunting Young Professionals

This is part 3 of a 3 part release on Young Professional in Toronto.  View part 1 View part 2

TORONTO, ON—
Getting to work quickly and easily is young professionals’ (YPs) top priority when considering where to live according a survey on YP perceptions of the Toronto region’s housing market conducted by Environics Research and released today by the Toronto Region Board of Trade. Critically, while 65 per cent of YPs surveyed say they would purchase a “less ideal” home, or rent to be closer to work, 77 per cent would consider living further away if they had better access to public transit.

65 per cent of YPs surveyed say they would purchase a “less ideal” home, or rent to be closer to work

Key survey findings include:

  • 76 per cent ranked commute to work the most important factor overall
  • 59 per cent selected proximity to amenities such as parks, community centres and grocery stores
  • 53 per cent selected cost of living
  • 47 per cent selected access to higher order transit
  • 32 per cent selected living in a community I identify with fifth most important overall
 

An infographic displaying the survey results is available for download on bot.com.

Of the more than 800 YPs between the ages of 18 and 39 in the Toronto region who responded to the survey:

 
  • 44 per cent use transit such as the TTC or GO Transit and have an average 42-minute one-way commute
  • 31 per cent rely on private vehicles and have an average 37-minute one-way commute
  • 25 per cent use active transportation such as walking and cycling and commute on average 21-minutes one-way
 

This survey was conducted by Environics Research Group for the Toronto Region Board of Trade and sponsored by Options for Homes and the Toronto Real Estate Board. Last week the Board published the first in a series of three results focused on Toronto region YPs’ insights into the regions housing market with a particular lens on YPs’ concerns that at today’s prices & rents, housing is coming at the expense of their ability to repay debt and save for retirement. The survey is a follow-up to the results from Environics’ bi-annual Focus GTA survey asking 387 YPs in the GTA about their aspirations of home ownership.

Find out how Environics can help your organization

Contact Us

Related insights

Explore more related insights

ABOUT US | INDUSTRIES | CAPABILITIES | SOCIAL VALUES | FEATURED INSIGHTS | CONTACT US

Toronto

366 Adelaide Street West
Suite 101, Toronto, ON
Canada M5V 1R9
416 920 9010

Ottawa

135 Laurier Ave W.
Ottawa, ON
Canada K1P 5J2
613 230 5089

Calgary

421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735

Share This