Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
Our team has taken a closer look at the values of Canadians not yet fully committed to the COVID-19 vaccine, to help inform effective persuasion strategies.
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.
With Canadians split on what the future holds for their current remote working situations, our team explores how organizations can plan for the uncertain future of their workplace arrangements.