Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
Social Values
Building Meaningful Brands:
A Guide for Canadian Brand MarketersREPORTBY Environics Research and Amazon AdvertisingWe partnered with Amazon Advertising for a new study that highlights the increasing importance of customer trust for
Gen Z Social Values Segmentation
The Next Generation SegmentationREPORT
Our social values segmentation framework identified seven distinct Gen Z segments that differ, sometimes drastically, sometimes subtly, in their world views, attitudes, ...
Understanding FinTech Adopters In CanadaARTICLE BYBERNICE CHEUNG
Understanding the adoption of new FinTech products requires a particularly nuanced understanding of consumers’ attitudes towards both financial products and services as well as ...
Environics Research Partnered With The Rideau Hall Foundation To Better Understand The Giving Behaviour Of Canadian MillennialsARTICLE BYSarah RobertonRecently we partnered with The Rideau Hall Foundation to use our social values-based ...
Banks Need To Keep Newcomers In Mind With Air Canada / Aeroplan SplitARTICLE BYBernice CheungWith Air Canada’s recent announcement that it will be launching its own loyalty program in 2020, credit card issuers have some decisions to make. ...
New Survey Reveals The Diversity Of Canada’s Millennial Generation Through Their Social Values
TORONTO, ON – February 15, 2017 A new national survey released today reveals a bold portrait of Canada’s Millennials (those born between 1980 and ...
The Expanding Role Of Pharmacists In Canadian HealthcareARTICLE BY Vijay WadhawanThe healthcare landscape has been changing rapidly in recent years as increased access to information online has placed more and more decision-making power in the ...
