Segmentation

New Survey Reveals The Diversity Of Canada’s Millennial Generation Through Their Social Values

New Survey Reveals The Diversity Of Canada’s Millennial Generation Through Their Social Values

A new national survey released today reveals a bold portrait of Canada’s Millennials (those born between 1980 and 1995), that for the first time presents the social values of this generation, and the distinct segments that help make sense of the different and often contradictory stereotypes that so frequently are applied to today’s young adults.
Patients Are More Than Just Their Age: The Importance Of Segmentation In The Health And Wellness Industry

Patients Are More Than Just Their Age: The Importance Of Segmentation In The Health And Wellness Industry

New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more traditional sources. This trend may seem unsurprising, but it’s one that health and wellness brand managers should be analyzing more closely.