Alanna Sawatzky analyzes our Social Values data on how students select their post-secondary institutions based on their Gen Z segments.
Segmentation
Sarah Robertons latest report highlights what kind of home and community residents want to live in five to 10 years from now.
Alanna Sawatzky discusses what work-life balance means to Millennials and how this translates into their career and personal lives.
Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.
As organizations work to keep pace with evolving public expectations and preferences, those in the healthcare industry can benefit from developing a nuanced understanding of healthcare users.
It’s more important than ever for credit counsellors to understand not only the social values that shape their clients’ overall worldviews, but the behavioural economics factors that drive in-the-moment decisions.
To help ESOMAR visitors make the most of their Toronto trip, we have used our years of tourism research to come up with a range of experiences for the segments of visitors we know and love.
Brands looking to connect more meaningfully with their consumers should seek ways to creatively infuse real-life experiences and human connection in the digital realm as well as opportunities to act as a conduit enabling people to engage, connect and share experiences.
When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.