The Social Values Quiz
Take our quiz to find out which social values segment you belong to.
At Environics Research, we’ve spent decades tracking social values and watching how they’ve evolved over time. While we know that each generation shares many important experiences, our research shows that it’s an individual’s values, not their age or demographics, that define who they are. Within every generation, we’ve found a diversity of thoughts, beliefs and motivations – and multiple distinct social values segments as a result. Our social values quiz helps illustrate this diversity within generations.
Whether you’re an Elder, a Boomer, a Gen Xer, a Millennial or part of Generation Z, our quiz will show you which of our distinct social values segments your values most align with.
Start the quiz and find your social values segment.
You can explore all of our social values segments by clicking on a generation below and learning more about the segments that comprise that cohort.
Elders
Pre 1945
Boomers
1945-1964
Gen X
1965-1979
Millennials
1980-1995
Gen Z
Post 1996
Find out how Environics can help your organization
Explore more of our social values insights
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Barry Watson and Dave Jamieson discuss what it is about a good job that feeds our human needs and makes us genuinely, intrinsically motivated.
In this article, Laura Coelho and Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and our Social Values segmentation.
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