The implications for AI in market research are potentially dramatic but just where should we be focusing our energy? Let’s remember that our main objective is to provide intelligent insights that clients can depend on.
Consumer Lifestyle
As a result of the pandemic and current economic environment, many Canadians are feeling greater financial challenges, particularly in light of the rapid rise in inflation impacting the cost of living, especially food and fuel.
Our recent research suggests widespread feelings of confidence and goodwill that will likely help Canadians navigate this period of change
Brands looking to connect more meaningfully with their consumers should seek ways to creatively infuse real-life experiences and human connection in the digital realm as well as opportunities to act as a conduit enabling people to engage, connect and share experiences.
Do customers really want a personal touch? What is effective hyper-personalization? In this article Natalia provides some insights around customers’ evolving needs for personalized products and experiences.
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.