Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
Digital Economy
The Canadian Segmentation REPORTBY Environics Research The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making ...
Delivering Frictionless Commerce: Online Grocery Experiences That Meet Consumer ExpectationsARTICLEBY Sara PlavsicDigital offerings and technologies are transforming the way we interact with brands and services across every industry. Mobile ...
The latest summary report of our Public Trust and Readiness tracking study provides up-to-date guidance for decision-makers balancing public health and economic activity during the COVID-19 pandemic.
The Post-COVID Consumer: Return To RetailARTICLEBY Michele Cunningham, Susan SetoAs restrictions on retail start to lift and some businesses open their doors again, it’s difficult for retailers to anticipate what lies ahead. What will be the ...
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
COVID-19 Advertising During A Crisis
How Social Values Can Help Create Meaningful Connections With ConsumersWith individuals being urged to stay home and self-isolate during the COVID-19 pandemic, media consumption and advertising exposure have
Consumers Around The Word Are Feeling Economic Strain, According To Results Of The IRIS Network’s Recent Global StudyThe results of the 2019 IRIS Global Confidence Survey conducted across 23 countries among 12,436 participants indicate that ...
