The latest summary report of our Public Trust and Readiness tracking study provides up-to-date guidance for decision-makers balancing public health and economic activity during the COVID-19 pandemic.
Consumer Lifestyle
As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
Our social values experts partnered with Ogilvy Canada to understand consumer advertising perceptions during the COVID-19 pandemic.
The results of the 2019 IRIS Global Confidence Survey conducted across 23 countries among 12,436 participants indicate that consumers around the world are exhibiting signs of economic stress.
A recent national survey commissioned by MEC and conducted by Environics Research shows that people of colour (POC) spend more time and participate in a wider range of outdoor activities than white people
A presentation on the New Chinese Consumer given to guests at an Environics Lunch Event by Priscilla Sze, owner of our partner company, N-Dynamic Market Research & Consultancy in Shanghai.
Diwali is one of the most important holidays among Indo-Canadians, giving Canadian Companies a huge opportunity.
Read how we used structural equation modeling to help the LCBO understand emotional drivers that they themselves were not even aware of.