Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
Customer Experience
Our 2021 guide to understanding customer expectations and growing brand loyalty breaks down six dimensions of frictionless commerce to deliver on
The results of the 2019 IRIS Global Confidence Survey conducted across 23 countries among 12,436 participants indicate that consumers around the world are exhibiting signs of economic stress.
Our competitive brand benchmarking research has allowed us to build a greater understanding of the dimensions that actually drive sales.
VP of Financial Services Rob Stel explains the key shortcomings of Net Promoter Scores along with our recommendations for a more effective client engagement feedback process.
Watch our VP of Corporate and Public Affairs, Sarah Roberton and Pollution Probe CEO Ingrid Thompson use a SWOT analysis to discuss Canadians’ opinions and behaviour about climate change and a sustainable future.
According to Environics Research’s latest Financial Services among New Canadians Syndicated Study, TD, CIBC and American Express have an opportunity to surprise and delight, or to disappoint a very lucrative customer base.
Environics Research’s John Crocket and the TTC’s Viktoriya Artemyeva present a series of innovative methodologies used to help the TTC adapt to it’s customer’s changing needs at the MRIA 2016 Conference.
Recently, as part of our annual Canadian Newcomers study, we wanted to top up our national sample of Canadian newcomers with a more robust sample of Filipino Canadians living in the Prairies. By utilizing Facebook’s pay per click advertising, we hoped to reach what our partner panels were calling an “unreachable audience.”