Bernice Cheung discuss the surge in FinTech brand awareness in Canada and alludes to the critical role of targeted communication in her latest article.
Customer Experience
In this article, Laura Coelho and Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and our Social Values segmentation.
To reach your audience, you need To really “get” them. Maysa Husseini shows us that Personas are a powerful way to do just that. Learn more on our personas research.
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.
We partnered with Amazon Advertising for a study that highlights the increasing importance of customer trust for brands as Canadians begin to readapt to their normal lives.
Delivering Frictionless Commerce:
Keynote PresentationPRESENTATION
BY Susan SetoRecently, our own Senior VP of Market Strategy Susan Seto, alongside Pivotree VP of Product Management Mike Liebovitz, presented a keynote session at the B2B ...
Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
The COVID 19 pandemic has propelled an accelerated shift in customer expectations across all industries. Businesses need an actionable framework for understanding these changing expectations so they can deploy the best strategy to retain customers and drive engagement.