Digital Economy
The Canadian Segmentation REPORTBY Environics Research The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making ...
Customer Experience
Social Values
Building Meaningful Brands:
A Guide for Canadian Brand MarketersREPORTBY Environics Research and Amazon AdvertisingWe partnered with Amazon Advertising for a new study that highlights the increasing importance of customer trust for
Delivering Frictionless Commerce:
Keynote PresentationPRESENTATION
BY Susan SetoRecently, our own Senior VP of Market Strategy Susan Seto, alongside Pivotree VP of Product Management Mike Liebovitz, presented a keynote session at the B2B ...
Enhancing Customer Experiences With Positive FrictionARTICLE
BY Sara PlavsicMany businesses worked intensely in 2020 to make sure their online platforms were ready to handle a surge of pandemic-driven digital shopping. Amid this effort, some ...
Delivering Frictionless Commerce: Online Grocery Experiences That Meet Consumer ExpectationsARTICLEBY Sara PlavsicDigital offerings and technologies are transforming the way we interact with brands and services across every industry. Mobile ...
For Consumers In 2021 A Frictionless Commerce Experience Is EssentialARTICLEBY Sara PlavsicThe most precious, non-renewable commodity consumers possess today is their time. The contemporary consumer sees new technologies as empowering, ...
Delivering Frictionless Commerce
A guide to understanding customer expectations and growing brand loyalty REPORTBY Environics and PivotreeE-commerce adoption has advanced dramatically during the COVID-19 pandemic. During the first 90 days of the
Consumers Around The Word Are Feeling Economic Strain, According To Results Of The IRIS Network’s Recent Global StudyThe results of the 2019 IRIS Global Confidence Survey conducted across 23 countries among 12,436 participants indicate that ...
Understanding What Decision-Making Drivers Matter MostARTICLEBY David MacDonaldSales and marketing professionals know that what people think motivates them to buy and what actually drives their decision-making is rarely the same thing. Few would