Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.
We partnered with Amazon Advertising for a new study that highlights the increasing importance of customer trust for brands as Canadians begin to readapt to their normal lives.
Delivering Frictionless Commerce: Keynote PresentationPRESENTATION BY Susan SetoRecently, our own Senior VP of Market Strategy Susan Seto, alongside Pivotree VP of Product Management Mike Liebovitz, presented a keynote session at the B2B ...
Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
The COVID 19 pandemic has propelled an accelerated shift in customer expectations across all industries. Businesses need an actionable framework for understanding these changing expectations so they can deploy the best strategy to retain customers and drive engagement.
Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
Our 2021 research study report breaks down six dimensions of frictionless commerce that brands need to deliver on, in order to build loyalty and affinity among consumers.
Consumers Around The Word Are Feeling Economic Strain, According To Results Of The IRIS Network’s Recent Global StudyThe results of the 2019 IRIS Global Confidence Survey conducted across 23 countries among 12,436 participants indicate that ...