Allergan Response To Valeant Takeover Bid
Remember 2007? It was the year the first domino fell in what became a nasty wave of restructuring across the pharmaceutical industry that shed thousands of jobs in Canada and tens of thousands more across the globe. We may be in for another wave, albeit a smaller one.
In 2006, then CEO Jeff Kindler hailed torcetrapib as “…one of the most important compounds of our generation…”.
That never happened.
How can we help your organization?
Our team has taken a closer look at the values of Canadians not yet fully committed to the COVID-19 vaccine, to help inform effective persuasion strategies.
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
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