We used our patient social values segmentation to examine the best messaging strategy for encouraging Canadians to continue physical distancing.
We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.
To better understand what the healthcare community is doing to help build trust, we hosted a panel of healthcare leaders who are seeing the demand for increased collaboration and a need for higher trust in their various roles across the system.
This in-depth presentation explores how a deeper understanding of the motivations and attitudes of consumers, patients, policy-makers and the taxpaying public can help to build trust in this important industry.
We used our PatientConnect social values segmentation to examine effective communication strategies for influenza prevention and benefits of the flu shot in Canada.
Data from a survey that we conducted in January of this year indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more traditional sources. This trend may seem unsurprising, but it’s one that health and wellness brand managers should be analyzing more closely.
Environics has found that, on average, 43% of samples distributed were not going to the right physicians
There has been a shift toward generics and, for branded heatlhcare companies, fighting that switch means implementing a 2 pronged marketing strategy.