Promoting Healthcare Brands In Categories Dominated By GenericsBy Vijay Wadhawan | Article, Health and Wellness, MDConnect, PatientConnect, SegmentationPromoting Healthcare Brands In Categories Dominated By GenericsARTICLE BYVijay WadhawanGeneric or brand name; it’s a choice we’re all faced with on a daily basis and it’s a choice that’s causing more and more concern for branded pharmaceutical ...Read More