Our Health and Wellness team explains some keys to success when going digital with advisory boards and the challenges of taking these online
MDConnect
Understanding Millennial Physicians’ Polarizing ReputationsA new survey commissioned by AGE-WELL, a federally-funded Network of Centres of Excellence, and conducted by Environics Research, offers a number of fresh insights into the attitudes of ...
Data from a survey that we conducted in January of this year indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
Doing More With Less: The Future Of Pharmaceutical SamplingARTICLE BYVijay WadhawanThe pharmaceutical industry consistently talks about increasing efficiency, minimizing waste, and increasing the ROI on all marketing and sales activities. But, ...
Promoting Healthcare Brands In Categories Dominated By GenericsARTICLE BYVijay WadhawanGeneric or brand name; it’s a choice we’re all faced with on a daily basis and it’s a choice that’s causing more and more concern for branded pharmaceutical ...