Gen Z Insights
Exploring our youngest generation
Gen Z Insights
Exploring our youngest generation
Twenty-five years ago, Environics conducted its first social values-based segmentation of generational cohorts.
At the time we segmented Elders, Boomers and Generation X, and have since developed a segmentation for Millennials. Now, we are releasing our latest generation segmentation exploring Gen Z. Get to know Canada’s youngest generation by downloading our full Gen Z report and browse through some of latest articles and insights to further understand the needs and motivations of this unique and diverse generation.
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Explore our latest Gen Z insights
Andrea Camara analyzes what community means to millennials and what this means for brands seeking to connect with them.
Alanna Sawatzky discusses what work-life balance means to Millennials and how this translates into their career and personal lives.
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
Find out how our team can help your organization.
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