Sara Plavsic and Kait Moreau discuss how our Millennials Social Values Segmentation report unveiled how Millennials are conflicted with technology and what this means for brands.
millennials
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
Understanding Millennial Physicians’ Polarizing ReputationsA new survey commissioned by AGE-WELL, a federally-funded Network of Centres of Excellence, and conducted by Environics Research, offers a number of fresh insights into the attitudes of ...
Generation Relocation: Millennials Dreaming Of Their Next Home Need To Move Out To Move UpTORONTO –The goal of owning the home of your dreams is alive and well – especially for Canadian Millennials. According to a new survey conducted by ...
The Millenni-Factors: Wealthy Millennials Are More Likely Than Wealthy Boomers To Feel Leaving A Legacy Is ImportantA generational shift in attitude is underway when it comes to making a difference, with a majority of affluent Millennials ...
Double Or Nothing: Are Millennials Gambling With Their Financial Future?TORONTO /CNW/ –Canadian Millennials are rolling the dice and not seeking financial help or professional advice when they receive an inheritance, according to a new survey ...
Canadian Millennials Expressed Concerns With Working Gig Jobs In Environics Research Survey For TD InsuranceTORONTO /CNW/ –
Gone are the days of long-tenured employees. For Canadians, temporary and supplemental work is becoming increasingly ...