Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.
Andrea Camara analyzes what community means to millennials and what this means for brands seeking to connect with them.
Alanna Sawatzky discusses what work-life balance means to Millennials and how this translates into their career and personal lives.
Sara Plavsic and Kait Moreau discuss what our Millennials Social Values Segmentation report unveiled about why Millennials are conflicted towards technology and what this means for brands.
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
Understanding Millennial Physicians’ Polarizing ReputationsA new survey commissioned by AGE-WELL, a federally-funded Network of Centres of Excellence, and conducted by Environics Research, offers a number of fresh insights into the attitudes of ...
Generation Relocation: Millennials Dreaming Of Their Next Home Need To Move Out To Move UpTORONTO –The goal of owning the home of your dreams is alive and well – especially for Canadian Millennials. According to a new survey conducted by ...