Cultural Markets and Diversity

Reaching diverse and underserved communities

Cultural Markets and Diversity

 

Reaching diverse and underserved communities

Canada is one of the most diverse societies on earth. As immigration from around the world continues to shape the Canadian landscape, it’s now more important than ever for leaders – from policy-makers, to marketers, to service providers – to be informed about the varied perspectives of Canadians.

We specialize in identifying and engaging with diverse communities, including those that are often underserved and under-represented in research, notably Indigenous Peoples and recent newcomers to Canada. While traditional research methodologies can overlook these groups, our techniques, technologies and extensive project experience make us effective at engaging these communities effectively – where they live and on their own terms.

How can we

help you?

Identify new market opportunities

Hard-to-reach audiences are sometimes overlooked as potential markets, either because organizations aren’t aware of them, or because of misconceptions about their attitudes or behaviour. Often, organizations don’t know what they don’t know about the opportunities that exist in these communities. By filling their knowledge gaps and engaging diverse audiences, organizations can open the door to untapped markets and broaden their reach.

Gain access to new perspectives

Whether your organization’s goal is to develop a new product, optimize customer experience, or craft public policy, it’s important to understand the full spectrum of perspectives. A one-size-fits-all research approach risks creating a distorted picture of the population you serve, under-representing diverse audiences, with negative consequences for your offering. Specialized strategies for customer or stakeholder engagement will ground your work on a more complete understanding of the social landscape.

Inform effective communications strategies

Crafting effective messages requires a deep understanding of how your audiences see the world, and what will resonate them. Our ability to connect with the full range of Canadian diversity helps you gain insight into an expanded array of outlooks, empowering you to develop more productive strategies, and compelling messages and creative offerings.

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Toronto

33 Bloor Street East
Suite 900, Toronto, ON
Canada M4W 3H1
416 920 9010

Ottawa

116 Albert St
Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089

Calgary

421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735