Student Journey Mapping

We help schools gain insight into the factors that underpin student experiences, including those that shape students’ perceptions before and after their studies.

Our research indicates that students are evaluating schools based on criteria beyond academics, prestige, and co-op or internship opportunities. They’re looking for new ways to be engaged and build their skillsets, including extracurricular opportunities, clubs, committees, and access to industry and alumni networks. With more students seeking engagement with their schools outside of the classroom, understanding the dimensions that matter most to them – and how engagement is likely to shape their long-term relationship with the school – matters more than ever. We help our clients enhance experience and drive growth by analyzing patterns and relationships in student and alumni behaviours, motivations, and perceptions, even creating personas that support scenario planning and targeted communications.

These insights can help schools move students more seamlessly through the journey from prospective students to applicants, registrants, and eventually graduates and engaged alumni. This holistic analysis of the student journey helps educational institutions build retention and engagement by improving students’ experiences at touchpoints that are key to building strong relationships (and addressing pain points that can lead to attrition).

Understanding and Segmenting Students

Utilizing our robust Social Values research, Environics has established a reputation for delivering segmentation-based strategies that combine rigorous analysis with the practical requirements of end users. Our mission is to assist organizations in delving beyond demographics to uncover valuable insights into their customers’ underlying motivations. By guiding clients through this process, we enable them to adopt fresh approaches in their work, strengthening relationships with existing stakeholders and reaching out to new audiences.

Understand Gen Z through Social Values

The majority of today’s incoming college students are members of Generation Z. Our social values segmentation report identifies seven distinct Gen Z segments that differ in their world views, attitudes, interests, motivations and beliefs. Gen Zers cannot be painted with one homogeneous brush; they’re internally diverse, with a variety of segments resembling past cohorts and others breaking new ground.