INFOGRAPHIC What Social Values Have Taught Us About Tech Enthusiasts
In today’s digital world, new technologies are emerging faster than ever, making it more and more important for organizations to understand who the early adopters of these new products really are. While many organizations have a stereotypical idea of what makes these tech enthusiasts tick, our research shows that this increasingly important segment of consumers is often quite misunderstood.
As a world leader in the study of social values, Environics Research holds unique insights into the things Canadians hold most important in their lives. For over 30 years, we’ve been conducting an annual study to track and build a database of Canadian values, and we’ve used that knowledge to build a snapshot of what our social values research has taught us about tech enthusiasts.
Our research shows that this increasingly important segment of consumers is often quite misunderstood.
Does your financial business need help understanding the quickly expanding FinTech industry?
How can we help your organization?
33 Bloor Street East
Suite 900, Toronto, ON
Canada M4W 3H1
416 920 9010
116 Albert St
Suite 300, Ottawa, ON
Canada K1P 5G3
613 230 5089
421 7th Ave SW
Suite 3000, Calgary, AB
Canada T2P 4K9
403 613 5735