Bernice Cheung discuss the surge in FinTech brand awareness in Canada and alludes to the critical role of targeted communication in her latest article.
John J. De Goey, the author of "Bullshift," recently invited our Group VP Financial Services, David MacDonald, for an engaging discussion on finance and personal optimism.
Leaders who make decisions about employer-provided group benefits plans have plenty of factors to take into account. Perhaps the most obvious are cost considerations: do the scope and quality of the benefits seem worth the investment?
We segmented Canadian investors into four distinct group to understand who these Canadians are, why they are interested in Responsible Investing and how the financial services industry can tailor messaging to each.
Understanding FinTech Adopters In CanadaARTICLE BYBERNICE CHEUNG
Understanding the adoption of new FinTech products requires a particularly nuanced understanding of consumers’ attitudes towards both financial products and services as well as ...