MILLENIALS
LONE WOLVES
Who are they?
Deeply skeptical of authority, and lacking strong social connections, Lone Wolves resemble the stereotypical Gen Xers of the 1990s. These Millennials are solitary, and favour keeping life simple and straightforward. They are seldom involved in community events, have little civic engagement and they don’t feel strongly connected to what’s going on in society at large. Still, whereas some people who feel disconnected from society feel angry or hostile to others, Lone Wolves are low-key: they are not xenophobic or sexist, for instance. If disaffected Gen Xers’ motto was “Whatever,” perhaps the Lone Wolves’ words to live by are “I’m not hurting anyone. Just let me be.”
Demographic Highlights
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Predominantly female |
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Most likely Elders to live in the Atlantic provinces |
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More likely to have lower levels of education (high school or less) |