The Social Values Quiz

Take our quiz to find out which social values segment you belong to.

At Environics Research, we’ve spent decades tracking social values and watching how they’ve evolved over time. While we know that each generation shares many important experiences, our research shows that it’s an individual’s values, not their age or demographics, that define who they are. Within every generation, we’ve found a diversity of thoughts, beliefs and motivations – and multiple distinct social values segments as a result. Our social values quiz helps illustrate this diversity within generations.

Whether you’re an Elder, a Boomer, a Gen Xer, a Millennial or part of Generation Z, our quiz will show you which of our distinct social values segments your values most align with.

Start the quiz and find your social values segment.

You can explore all of our social values segments by clicking on a generation below and learning more about the segments that comprise that cohort. 


Pre 1945



Gen X




Gen Z

Post 1996

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