
Quiz: What Millennials Tribe Are You?
There are six key Tribes of Canadian Millennials. Take the quiz to learn which group’s values are most like yours.
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Related insights

The implications for AI in market research are potentially dramatic but just where should we be focusing our energy? Let’s remember that our main objective is to provide intelligent insights that clients can depend on.

As a result of the pandemic and current economic environment, many Canadians are feeling greater financial challenges, particularly in light of the rapid rise in inflation impacting the cost of living, especially food and fuel.

Our recent research suggests widespread feelings of confidence and goodwill that will likely help Canadians navigate this period of change
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