Exploring Gen Z
How They Differ From Millennials
BY Michele Cunningham, Victoria Sicilia
WHAT SETS GEN Z APART
This is a generation that has spent its whole life with access to smartphones, and an ever-growing library of apps and digital tools
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Sara Plavsic and Kait Moreau discuss how our Millennials Social Values Segmentation report unveiled how Millennials are conflicted with technology and what this means for brands.
Vijay Wadhawan explores how his continuous journey at Environics has influenced personal growth and his approach to strategic consulting.
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
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