Exploring Gen Z
How They Differ From Millennials
BY Michele Cunningham, Victoria Sicilia
WHAT SETS GEN Z APART
This is a generation that has spent its whole life with access to smartphones, and an ever-growing library of apps and digital tools
How can we help your organization?
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
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