Our team has taken a closer look at the values of Canadians not yet fully committed to the COVID-19 vaccine, to help inform effective persuasion strategies.
Health and Wellness
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
A new study conducted by Environics Research and commissioned by AGE-WELL offers a number of fresh insights into the attitudes of Canadians aged 50 and over toward aging, health and technology
Our Health and Wellness team explains some keys to success when going digital with advisory boards.
We used our patient social values segmentation to examine the best messaging strategy for encouraging Canadians to continue physical distancing.
We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.
To better understand what the healthcare community is doing to help build trust, we hosted a panel of healthcare leaders who are seeing the demand for increased collaboration and a need for higher trust in their various roles across the system.
This in-depth presentation explores how a deeper understanding of the motivations and attitudes of consumers, patients, policy-makers and the taxpaying public can help to build trust in this important industry.