Canadian Fintech Syndicated Study

Gain insights into Canada’s FinTech industry with Environics’ syndicated study on consumer trends, motivations, and adoption.

In Depth Reporting On Canada’s FinTech Sector

Subscribers to our Canadian FinTech Syndicated Study gain a unique understanding of not only who is adopting new FinTech brands and products, but the underlying social values and motivations that are driving their choices. By using the proprietary Environics Research Social Values Framework, we have identified four distinct groups of potential FinTech adopters in Canada.

01

Overview & Methodology

Since 2018, Environics Research has surveyed 2,000 Canadians annually through its Canadian FinTech Syndicated Study, gathering insights into financial services attitudes and awareness.

Representative sample of Canadians across regions and socioeconomic statuses, with postal code-level granularity.
Data collected via a 15-minute online survey in English and French, mapped to Environics’ Social Values database.

02

Topics

Our Canadian FinTech Syndicated Study examines consumer attitudes and awareness on a wide range of financial services, including:

Demographics
Investment Profile
Attitude towards technology
Specific brand awareness, usage and trust of non- traditional FIs
Open Banking
Social Values
General usage & attitude towards non-Traditional FIs

Gain insight on:

Everyday Banking

Payment Services

Money Transfer

Wealth Management

Lending

Insurance

03

2026 Study Timeline

Fieldwork: April 2026.
Report delivery: May 2026.
Presentation: June 2026.

04

Deliverables

Comprehensive reporting in PowerPoint format.
8 hours of Senior Associate custom analysis included.
In-person or virtual presentation.

Topics Covered

This unique segmentation provides profiles of these consumers’ demographic and psychographic characteristics, placing special emphasis on the values and attitudes connected to financial decision-making. These insights allow clients to efficiently target the right audiences with tailored messages to address their particular needs and concerns.

Gender
Age
Postal Code
Household size & composition
Employment & industry
Home ownership & intention to buy
Education
Born in Canada / # of years immigrated
Marital status
Household Income
Urban / rural

Insurance
Account types
Investible assets
Investment products owned
Investment knowledge
Risk profile
Advisor type
Financial priorities
ESG

Financial priorities
Confidence in a financially comfortable retirement
Attitudes towards new technology
Attitude statement agreement (eg. Use of AI, fintech trust, human vs. chatbots, etc.)