Our team looks at past trends in Canadian attitudes toward environmental issues, to explore how opinions may be shifting in response to the COVID-19 pandemic.
As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
We examined how Canadian DIY investors reacted to COVID-19 market volatility and identified the Social Values held by those who bought and those who sold.
Our Market Strategy team examines the gig economy and flexible workplaces during the COVID-19 response, and why understanding the values of your employees is so important.
We used our PatientConnectTM segmentation tool to explore how Canadians’ social values are shaping their behaviour in response to the COVID-19 pandemic.