For Consumers In 2021 A Frictionless Commerce Experience Is EssentialARTICLEBY Sara PlavsicThe most precious, non-renewable commodity consumers possess today is their time. The contemporary consumer sees new technologies as empowering, ...
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COVID-19 Vaccines
Not As Divisive As You Might ThinkARTICLE
BY Vijay Wadhawan and Tony CoulsonFollow the news these days, and you might think that most Canadians are wary of getting a COVID-19 vaccination. A recent headline called vaccine ...
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
As Throne Speech Focuses on Managing COVID-19, Canadians Indicate Broad Support for a Green Recovery
As Throne Speech Focuses On Managing COVID-19, Canadians Indicate Broad Support For A Green RecoveryARTICLEBY Sara RobertonThis week, the Trudeau government laid out a roadmap of priorities that will guide their work as Canada moves into the ...
While our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.
For Employers, Offering Flexible Work Arrangements Is No Longer Optional
ARTICLE BYSUSAN SETO, MICHELE CUNNINGHAMLong before COVID-19 sent people home from offices and schools, remote working was already a reality for a growing number of people ...
Consumer Adoption Of FinTech During The COVID-19 PandemicARTICLEBY Bernice Cheung
While growing in recent years, Canadians’ adoption of digital financial tools has trailed growth in many other countries. Many Canadians continue to prefer ...
Fighting Conspiracy Theories Using Social ValuesARTICLEBY Barry Watson, Tony Coulson
Conspiracy theories are ubiquitous. In one recent U.S. study, about nine in ten Americans expressed some level of agreement with one of the 22 conspiracy ...