Gen Z Social Values Segmentation ReportBy Environics | GenZ, Report, Segmentation, Social ValuesOur report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.Read More
COVID-19 And Communications: If You Target “Young People” As A Whole, You’ll Likely MissBy Barry Watson | Article, COVID-19, GenZ, Health and WellnessOur recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.Read More
Exploring Gen Z: How They Differ From MillennialsBy Michele Cunningham | Article, GenZWhile our work studying the emerging Gen Z cohort is ongoing, we have identified a unique set of social values that set this generation apart from their Millennial predecessors.Read More