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A presentation on the New Chinese Consumer given to guests at an Environics Lunch Event by Priscilla Sze, owner of our partner company, N-Dynamic Market Research & Consultancy in Shanghai.
By 2015, China will represent 1/3 of global luxury spending
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Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
Digital Economy
The Canadian Segmentation REPORTBY Environics Research The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making ...
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