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Next Stop: Data-Driven Customer Service! – MRIA2016
PRESENTATION
Any brand’s growth is dependent on its ability to adapt to changing customer needs. As new business challenges emerged for the Toronto Transit Commission, so too did their need to understand the nuances of the customer experience in ways that traditional market research methodologies could not measure efficiently. To meet this challenge, the TTC and Environics Research have adopted a series of innovative methodologies that solve real business problems. We have leveraged a range of new technologies – from social and mobile to video and geo-fencing – to speak to the right customers and uncover the data needed keep public transit moving and TTC customers satisfied.
We have leveraged a range of new technologies to speak to the right customers and uncover the data needed keep public transit moving and TTC customers satisfied
The above presentation was given by Environics Research VP of Digital Innovations and Data Management, John Crockett and TTC Research Manager, Viktoriya Artemyeva at the 2016 MRIA conference in Montreal on June 3, 2016.
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