Data from a survey that we conducted in January of this year indicates that 4 in 10 Canadians have consulted with their pharmacists on health issues.
Health and Wellness
Patients Are More Than Just Their Age: The Importance Of Segmentation In The Health And Wellness IndustryARTICLE BYVIJAY WADHAWANIn January of 2016 our Health and Wellness team conducted a worldwide survey in partnership with the IRIS network ...
Medical Marijuana In Canada: The Pharmacists’ PerspectiveARTICLE BYTony CoulsonPharmacies have changed dramatically in recent years. The old-school apothecaries are being rapidly replaced by larger, one-stop retail experiences offering ...
Doing More With Less: The Future Of Pharmaceutical SamplingARTICLE BYVijay WadhawanThe pharmaceutical industry consistently talks about increasing efficiency, minimizing waste, and increasing the ROI on all marketing and sales activities. But, ...
Promoting Healthcare Brands In Categories Dominated By GenericsARTICLE BYVijay WadhawanGeneric or brand name; it’s a choice we’re all faced with on a daily basis and it’s a choice that’s causing more and more concern for branded pharmaceutical ...
Missing The Mark In Patient Marketing And Professional SalesARTICLE BYVijay WadhawanDespite the lip service of patient centricity, pharma brand strategy and tactics still primarily focus on the physician. This continues even as we increasingly ...
Allergan Response To Valeant Takeover BidRemember 2007? It was the year the first domino fell in what became a nasty wave of restructuring across the pharmaceutical industry that shed thousands of jobs in Canada and tens of thousands more ...
Canadian Millennials Expressed Concerns With Working Gig Jobs In Environics Research Survey For TD InsuranceAn easy and effective way of reducing health costs is to decrease the number of people who receive therapy. Payers often accomplish this ...