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Our President & CEO discusses the importance of putting people first and providing a sense of autonomy that suits them and the job.

How to convince the reluctant - A successful push to improve vaccinations in Canada will rely on understanding peoples’ concerns and developing strategies to address them.

Now, over a year into the pandemic, employers and employees’ focus has shifted from adapting to changes to improving their mental and physical wellbeing and planning for the many permanent changes the pandemic has started.

Our team has taken a closer look at the values of Canadians not yet fully committed to the COVID-19 vaccine, to help inform effective persuasion strategies.

Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.

Our recent values-based segmentation of Gen Z sheds some light on how to effectively communicate public health guidance to young people.
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