Brands looking to connect more meaningfully with their consumers should seek ways to creatively infuse real-life experiences and human connection in the digital realm as well as opportunities to act as a conduit enabling people to engage, connect and share experiences.
Our recent work with Amazon Ads features in the New York Times and uncovers how to fulfill consumers’ high expectations in an ever-changing world
When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.
The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.
We partnered with Amazon Advertising for a study that highlights the increasing importance of customer trust for brands as Canadians begin to readapt to their normal lives.
Positive Friction is any experience that disrupts customers’ expectations, but ultimately brings joy or delight. Our team explores this important dimension of frictionless commerce, and how brands can effectively deliver it.
The COVID 19 pandemic has propelled an accelerated shift in customer expectations across all industries. Businesses need an actionable framework for understanding these changing expectations so they can deploy the best strategy to retain customers and drive engagement.
Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
Our 2021 research study report breaks down six dimensions of frictionless commerce that brands need to deliver on, in order to build loyalty and affinity among consumers.