The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.
We partnered with Amazon Advertising for a new study that highlights the increasing importance of customer trust for brands as Canadians begin to readapt to their normal lives.
Now, over a year into the pandemic, employers and employees’ focus has shifted from adapting to changes to improving their mental and physical wellbeing and planning for the many permanent changes the pandemic has started.
Our report identifies seven distinct segments within the Gen Z cohort. Learn more about the values held by Canada’s youngest generation.
Our Health and Wellness team explored Canadian attitudes and behaviours toward the flu shot, and how that data can help with communications strategies around a COVID-19 vaccine.
Our report explores the dramatic shift to remote working in Canada, to develop a picture of the emerging future of work and how companies can respond.
We used Environics’ Social Values research to shed some light on the underlying beliefs and attitudes associated with belief in conspiracy theories.
As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
In response to COVID-19, many countries, including Canada, closed borders and enforced travel restrictions. Although many have lifted such restrictions, uncertainties around reopening persist in many cases.