We used our PatientConnect social values segmentation to examine effective communication strategies for influenza prevention and benefits of the flu shot in Canada.
By examining the social values of Canadian voters, we find a striking degree of consistency between political party platforms and key support groups in the October 2019 federal election.
Having spent decades tracking Canadian social values, our data offers a simple explanation for the wide range of conclusions surrounding this group of physicians
A wave of authoritarian populism has been evident in Europe, Britain and the United States over the past few decades. Many Canadians are wondering how these energies might manifest in their own country’s upcoming federal election.
Using a basis of social values research data that Environics has been collecting for decades, Michael and David discuss the voting divide between urban and rural Canadians.
While many organizations have a stereotypical idea of what makes these technology enthusiasts tick, our research shows that this increasingly important segment of consumers is often quite misunderstood.
Our Group VP of Financial Services, David MacDonald, and VP of Financial Services Rob Stel sat down for a candid discussion about Millennials, the social values that define them, their role in the financial services industry, and what financial advisors need to know when approaching this large and diverse cohort.
Environics Research co-founder, Michael Adams, and Group VP of Corproate and Public Affairs, Tony Couslon, look at the Ontario PC Leadership race through a social values lens and underscore the PCs current conundrum.
Recently we partnered with The Rideau Hall Foundation in order to create a social values segmentation of giving behaviour among Canadian millennials