In this article, Laura Coelho and Malak Fahmy sat down with fellow #GenerationZ Environics colleagues to discuss holiday gifts and our Social Values segmentation.
To reach your audience, you need To really “get” them. Maysa Husseini shows us that Personas are a powerful way to do just that. Learn more on our personas research.
Nhi Phan, Research Associate, reflects on her development into her first professional role with Environics and how it can help others navigate their own professional journeys.
For Digital Health Week, Ahsan Sadiq and Sabrina Atwal reflect on Digital Health innovation and adoptions, as well as the importance of communicating it effectively.
Are Millennials and Zillennials the same thing? Laura Coelho discusses how our Millennial Segmentation report helps us understand the nuances between the oldest and youngest Millennials.