Delivering Frictionless Commerce:

Keynote Presentation

BY Susan Seto

Recently, our own Senior VP of Market Strategy Susan Seto, alongside Pivotree VP of Product Management Mike Liebovitz, presented a keynote session at the B2B Connect Virtual Event on Delivering Frictionless Commerce.

According to some estimates we actually saw within the first three months of pandemic, we vaulted forward 10 years in digital adoption.

But what does frictionless commerce actually mean in today’s market? To find out, we partnered with Pivotree to conduct a study of 3,800 consumers, exploring what frictionless commerce means to them. This keynote session highlights the findings of that study, examining the Six Dimensions of Frictionless Commerce, as well as providing tips and tricks on how to identify and eliminate friction points in your organization.

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