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Click on one of our capabilities to find out how our specialized team of experts’ breadth of knowledge can help your organization.
Click on one of our capabilities to find out how our specialized team of experts’ breadth of knowledge can help your organization.
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Segmentation
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When seeking to build your brand through online communities, consider the impact your brand will have on consumers and how a branded relationship with unique influencers and personal creators can continue to build authentic consumer trust.
Brands across all sectors – not only tech – need thoughtful strategies for engaging customers while meeting their privacy expectations, which are rising as users become better informed
Without losing touch with your brand’s unique identity. From the ease of online comparison shopping to seamless transactions to a proliferation of direct-to-consumer brands, technological change and expanded consumer choice have increased the pressure on brands.
While not every business or organization needs to be a tech leader, brands must be smart about how they present their digital experience in order to be competitive in a continually evolving market environment.
The Digital Economy Segmentation provides us with a deeper understanding of the values, motivations and attitudes that drive consumers’ life context and decision-making influences based on their orientations and engagement with technology in the modern digital world.
We partnered with Amazon Advertising for a new study that highlights the increasing importance of customer trust for brands as Canadians begin to readapt to their normal lives.
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