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Click on one of our capabilities to find out how our specialized team of experts’ breadth of knowledge can help your organization.
Click on one of our capabilities to find out how our specialized team of experts’ breadth of knowledge can help your organization.
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![The Power of Personas](https://environics.ca/wp-content/uploads/2023/12/personas-feature-image-400x284.jpg)
To reach your audience, you need To really “get” them. Maysa Husseini shows us that Personas are a powerful way to do just that. Learn more on our personas research.
![How Millennials’ Values Shape their Pursuit of Work-life Balance](https://environics.ca/wp-content/uploads/2023/10/Feature-Image-Cropped-1280-×-780-px-1-400x284.png)
Alanna Sawatzky discusses what work-life balance means to Millennials and how this translates into their career and personal lives.
![Social Media in Canada | Generational Differences & Social Values](https://environics.ca/wp-content/uploads/2023/10/feature-image-cropped-1-400x284.png)
Brittany Denham analyzes the Canadian social media landscape and how social values research identifies generational differences by each platform.
![Millennials Social Values Segmentation Report](https://environics.ca/wp-content/uploads/2023/08/millennials-featured-image-report-1-scaled.jpg)
Using analysis of Environics Social Values surveys, we identified six distinct Millennial segments that differ, sometimes drastically, sometimes subtly in their world views, attitudes, interests, lifestyles, motivations, and beliefs.
![PatientConnect – Social Values Segmentation](https://environics.ca/wp-content/uploads/2023/07/PatientConnect-woman-at-doctors-400x284.jpg)
As organizations work to keep pace with evolving public expectations and preferences, those in the healthcare industry can benefit from developing a nuanced understanding of healthcare users.
![The Real Alberta Advantage – It’s the People](https://environics.ca/wp-content/uploads/2023/07/The-alberta-advantage-banff-hike-400x284.jpg)
So how different are Albertans from other Canadians, really? To assess this question, we compared Albertans’ social values against those in the rest of the country. We found a lot of similarities, but also some important differences.
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