Our team explores how brands can meet the ever-evolving needs and expectations of customers in the digital era using our new Frictionless Index toolkit.
Customer Experience
Our 2021 research study report breaks down six dimensions of frictionless commerce that brands need to deliver on, in order to build loyalty and affinity among consumers.
Consumers Around The Word Are Feeling Economic Strain, According To Results Of The IRIS Network’s Recent Global StudyThe results of the 2019 IRIS Global Confidence Survey conducted across 23 countries among 12,436 participants indicate that ...
Our competitive brand benchmarking research has allowed us to build a greater understanding of the dimensions that actually drive sales.
The Problem With NPSARTICLEBY Robert StelIn 1992, an article in the Harvard Business Review introduced the world to the concept of NPS, or ‘Net Promoter Score.’ In the article title, Frederich Reicheld called the methodology “The One Number You ...
Bloomberg Sustainable Business Summit Toronto: Changing Consumer BehaviourARTICLE BYSarah RobertonRecently, our VP of Corporate and Public Affairs, Sarah Roberton and Pollution Probe CEO Ingrid Thompson participated in the Bloomberg Sustainable ...
Banks Need To Keep Newcomers In Mind With Air Canada / Aeroplan SplitARTICLE BYBernice CheungWith Air Canada’s recent announcement that it will be launching its own loyalty program in 2020, credit card issuers have some decisions to make. ...
Environics Research and the TTC’s Viktoriya Artemyeva present a series of innovative methodologies used to help the TTC adapt to it’s customer’s changing needs at the MRIA 2016 Conference.
Social Recruiting For Research: How To Reach Unreachable AudiencesARTICLEBY AMY NGUYEN, MINJUNG KOOAs researchers, we rely on the accuracy of the data we collect to provide our clients with the insights they need and, while there are a number ...