The COVID 19 pandemic has propelled an accelerated shift in customer expectations across all industries. Businesses need an actionable framework for understanding these changing expectations so they can deploy the best strategy to retain customers and drive engagement.
The latest summary report of our Public Trust and Readiness tracking study provides up-to-date guidance for decision-makers balancing public health and economic activity during the COVID-19 pandemic.
As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
COVID-19 Advertising During A Crisis
How Social Values Can Help Create Meaningful Connections With ConsumersWith individuals being urged to stay home and self-isolate during the COVID-19 pandemic, media consumption and advertising exposure ...
Consumers Around The Word Are Feeling Economic Strain, According To Results Of The IRIS Network’s Recent Global StudyThe results of the 2019 IRIS Global Confidence Survey conducted across 23 countries among 12,436 participants indicate that ...
Go Big Or Stay Home: Seven In Ten Canadian Boomers Have A Travel Bucket ListVANCOUVER /CNW/ –
A recent national survey commissioned by MEC – Canada’s go-to place for outdoor gear and know-how – and conducted by Environics Research shows that ...
The Social Values Quiz
Take our quiz to find out which social values segment you belong to. At Environics Research, we’ve spent decades tracking social values and watching how they’ve evolved over time. While we know that each generation shares ...
Meet the millennialsClick on a Millennials Tribe to learn moreLone WolvesDeeply skeptical of authority, and lacking strong social and emotional connections, Lone Wolves resemble the stereotypical Gen Xers of the 1990s: cool and standoffish. ...
