As businesses begin to reopen their doors, many Canadians are hesitant to return to retail stores. Our team explores these consumers’ values and how retailers should respond.
Consumer Lifestyle
The summary report of our new tracking study provides guidance to decision-makers tasked with coordinating or implementing a reopening of our economy after months of COVID-19 shutdown.
COVID-19 Advertising During A Crisis
How Social Values Can Help Create Meaningful Connections With ConsumersWith individuals being urged to stay home and self-isolate during the COVID-19 pandemic, media consumption and advertising exposure ...
Consumers Around The Word Are Feeling Economic Strain, According To Results Of The IRIS Network’s Recent Global StudyThe results of the 2019 IRIS Global Confidence Survey conducted across 23 countries among 12,436 participants indicate that ...
Go Big Or Stay Home: Seven In Ten Canadian Boomers Have A Travel Bucket ListVANCOUVER /CNW/ –
A recent national survey commissioned by MEC – Canada’s go-to place for outdoor gear and know-how – and conducted by Environics Research shows that ...
Quiz: What Millennials Tribe Are You?There are six key Tribes of Canadian Millennials. Take the quiz to learn which group’s values are most like yours.How can we help your organization?Related insightslinkedintwitterfacebookABOUT US | ...
Canada Should Invest More To Prevent Tax Evasion, Say Canadians And CRA Tax ProfessionalsA presentation on the New Chinese Consumer given to guests at an Environics Lunch Event by Priscilla Sze, owner of our partner company, N-Dynamic Market ...
Diwali In Canada: Are Canadian Companies Capitalizing?As our Infographic illustrates, Diwali is one of the most important holidays among Indo-Canadians, giving Canadian Companies a huge opportunity to build a rapport with one of the largest and ...
The LCBO And Structural Equation Modelling: How To Test Emotional Brand ConnectionsARTICLE BYSusan SetoLikely the most well-known crown corporation in Ontario, the LCBO is actually one of the world’s largest buyers of alcoholic beverages. With ...