Health and Wellness

Patients Are More Than Just Their Age: The Importance Of Segmentation In The Health And Wellness Industry

Patients Are More Than Just Their Age: The Importance Of Segmentation In The Health And Wellness Industry

New data is indicating younger Canadians are moving heavily toward relying on information found online to make their healthcare decisions, while older Canadians are tending to stick with more traditional sources. This trend may seem unsurprising, but it’s one that health and wellness brand managers should be analyzing more closely.