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Millennials are conflicted about technology
Sara Plavsic and Kait Moreau discuss how our Millennials Social Values Segmentation report unveiled how Millennials are conflicted with technology and what this means for brands.
What is PatientConnect?
Ahsan Sadiq, Vice President, Health and Wellness, discusses how our Social Values drive decision making for healthcare patients to help organizations achieve better responses, increased engagement, and generally more differentiated and relevant customer experiences.
For mutual fund wholesalers, a strong rapport with advisors may be more valuable than you think
Kait Moreau reflects on the results of our Wholesaler Effectiveness study.
How understanding Social Values and psychographics made me a more empathetic researcher (and a better person)
Vijay Wadhawan explores how his continuous journey at Environics has influenced personal growth and his approach to strategic consulting.
The Meaning of Life to Millennials: Connection, Experiences, Impact
“What is the meaning of life?”, we posed this question to Millennial consumers at varying life stages. Noa Friedman discusses the key themes and differences that exist between Gen Y segments.
Rethinking the work environment: Help employees thrive
Barry Watson reflects on how to allow employees thrive by rethinking the modern work environment and how employers need to understand this shifting dynamic to be successful.
Six best practices in internship supervision
Philippe Marchand reflects on his experience of supervising over 30 interns, and suggests six actions mentors can take in support of effective and beneficial internships.
Philippe Marchand
Philippe Marchand Senior Research AssociateAfter studying social...
Torontonians voted for a more progressive approach to municipal governance
Derek Leebosh, VP Corporate and Public Affairs, discusses how the recent Toronto municipal election showcases a progressive shift for Torontonians.
Quality in our Industry
Every part of the research process contributes to a high quality outcome, which is why ensuring we are thoughtful in our approach is so critical. Learn more from our President, Barry Watson, in his article discussing quality in our industry.